A Christmas card

Dear readers,

Merry Christmas! I promised to be in your inbox before Christmas and here I am. I thought about writing an article, but it's Christmas... Let's change the narrative and not be so workaholic and so addicted to Fashion itself,hum?

If this Christmas there is someone I want to thank, it is each and every one of you - more than 400 people who receive these “Fashion letters” from me every week, it is a fact that impresses me every day.

When I thought about creating my own positioning in the industry and area that I am passionate about, I never imagined… So many sharing of ideas, digitally meeting so many inspiring creatives and establishing bonds…

Thanks!

Fashion is a game of musical chairs and a frantic adrenaline rush, but it is also a cluster of small fashion families. And that is also Christmas!

And if it's time to make wishes for 2025, I wish that:

• Independent fashion continues to grow;
• that all creators and creatives have the possibility of taking risks without the need for stability that society imposes on us being a hindrance to creativity and dreams;
• crafts and technology interconnect to create something new, the kind that makes your skin crawl and not the kind that pleases the ephemeral nature of the internet;
• the path of sustainability and ethics in the Fashion System does not slow down;
• demystify the clichés and that;
• In an increasingly polarized world, we must not lack Freedom or Democracy. Without Democracy there is no Fashion! Without Freedom there is no Fashion!

Merry Christmas and Happy New Year!

With all my love,

Vera Lucia